COLOMBO, August 6, 2025 – ePRESS – Union Assurance, Sri Lanka’s oldest private life insurer, has introduced a first-of-its-kind Adviser Welfare Scheme to provide financial and emotional support to its adviser network and their families, marking a major milestone in the local insurance industry.
This pioneering initiative reflects Union Assurance’s strong commitment to the well-being of its sales force. The scheme offers financial help during difficult times, covering a wide range of benefits, including critical illness coverage, bereavement support for the death of a spouse, family welfare assistance, scholarships for children, and protection against property damage.
“This is more than just a financial plan. It’s a promise of care and support,” said Imtiyaz Aniff, Chief Agency Officer of Union Assurance. “We believe our people are the backbone of our success. This new welfare scheme shows our dedication to supporting those who serve our customers with passion and pride every day.”
The company said the scheme not only provides practical help but also boosts morale and strengthens the bond between the company and its advisers. It aims to give them the confidence and security to face life’s challenges with greater resilience.
Union Assurance also stated that this move sets a new benchmark in Sri Lanka’s life insurance sector, encouraging a culture of compassion and professionalism.
The company has already made major investments in its adviser network through world-class training, recognition, and performance-based rewards. With this new scheme, Union Assurance hopes to further empower its team to deliver top-level service to customers across the island.
Union Assurance is a member of John Keells Holdings PLC (JKH), Sri Lanka’s largest listed conglomerate, which operates across seven key sectors with over 80 companies.
