COLOMBO, October 2 (ePRESS) – Union Assurance, Sri Lanka’s longest-standing private Life Insurer, has secured a place once again in the 100 Most Valuable Brands 2025 ranking by Brand Finance. The company proudly remains within the exclusive Top 50 Valuable Brands, reflecting its strong performance, brand impact, and forecasted growth in value.
The recognition highlights Union Assurance’s ability to remain relevant and resilient in a challenging business environment, while reaffirming its leadership in the Life Insurance industry.
Guided by its vision of empowering progress for all, the company offers a wide range of protection solutions to meet the evolving needs of customers. It has led the way in digital transformation, introducing industry-first innovations to simplify and enhance the Life Insurance experience. Union Assurance has also invested in expanding its services across omni-platforms to reach more Sri Lankans.
The insurer’s flagship CSR initiative, Suwamaga, has focused on reducing the rising incidence of diabetes in Sri Lanka. Anchored on four pillars—awareness, healthy lifestyles, early detection and risk management, and community engagement—the programme has positively impacted more than 22,000 individuals between September 2024 and August 2025. Free diabetes testing services have been offered across the island at no cost.
Reflecting on the achievement, CEO Senath Jayatilake said:
“We are proud and humbled by this ranking. This recognition highlights the enduring trust and confidence that our customers and stakeholders place in Union Assurance. It is also a demonstration of the hard work and dedication of our entire team.”
Meanwhile, Chief Marketing Officer, Mahen Gunarathna, added:
“This recognition is a powerful endorsement of our brand’s relevance in the hearts of Sri Lankans. Through customer-focused innovation and initiatives like Suwamaga, we continue to strengthen our connection with communities and deliver meaningful impact.”
Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), Sri Lanka’s largest listed conglomerate with operations in seven industries. With over three decades of success, a Market Capitalisation of Rs. 36.5 billion, a Life Fund of Rs. 77.5 billion as of December 2024, and a workforce of more than 4,300 employees, Union Assurance continues its mission to protect lives and enrich the well-being of all Sri Lankans.
