COLOMBO, September 8 (ePRESS) – CBL Foods, one of Sri Lanka’s most loved consumer companies, has taken a bold step in digital marketing by partnering with Roar AdX and Ogilvy Digital to measure the impact of its launch campaign for Roccoa, its newest product innovation.
At an exclusive event attended by CBL’s marketing leadership, Roar AdX’s Meta-certified consultants, and the Ogilvy Digital team, the findings of the study were presented. The results showed how the campaign not only built strong awareness but also improved brand perception and purchase intent in clear, measurable ways.
Brand lift studies are a proven tool offered on Meta platforms, giving advertisers real data on how campaigns change consumer attitudes. This marks one of the first such applications in Sri Lanka’s FMCG sector, setting a new benchmark for accountability and precision in digital marketing.
“CBL has always been committed to innovation, not just in our products but in how we engage consumers. The Roccoa brand lift study gave us real-time insights that will shape how we invest and scale future campaigns,” said Niluksha Bastiansz, General Manager – Marketing at CBL Foods.
Roar AdX, Sri Lanka’s official Meta Managed Advertising Partner, underlined the value of such studies for brands. “As competition intensifies, relying on vanity metrics is no longer enough. Studies like these help brands link digital spends directly to business outcomes,” noted Umair Wolid, Chief Marketing Officer at Roar Global.
The findings highlight how creativity and data can work together to drive results. As companies seek to optimize their investments in a competitive market, brand lift studies are emerging as a reliable framework to measure performance and guide future strategy.
