LONGDEN PLACE, Colombo: (ePRESS) – First Capital Holdings PLC has renewed its Platinum Sponsorship with the defending League Champions Ceylonese Rugby & Football Club (CR&FC) for the 2024/25 rugby season. This marks the second consecutive year of the partnership, which aims to support the growth and development of the sport in the country.
The renewed partnership aims to support CR & FC’s aspirations for the ongoing season, including their pursuit of retaining the league championship title they secured last year after a 25-year drought. Additionally, the club is targeting the Clifford Cup, making this sponsorship a key element in their preparations and ambitions for the season.
Randinith Madanayake, Head of Marketing at First Capital Holdings, said, “Our ethos of ‘Performance First’ aligns seamlessly with CR&FC’s dedication to excellence on and off the field. This partnership is about more than financial backing—it’s about nurturing talent, promoting teamwork, and empowering the next generation of athletes. Together, we aim to strengthen the sport and its impact on the community.”
CR & FC President Tikiri Ellepola expressed his gratitude for the continued support, noting, “This renewal represents a shared vision for the future of CR & FC and Sri Lankan rugby. With First Capital by our side, we can ensure our players have access to the best resources and facilities, helping them perform at their highest level.”
The 2023/24 season was a milestone for CR&FC, as they triumphed in the A-Division Inter-Club Rugby Championship. First Capital, meanwhile, made its mark by sponsoring Sri Lanka Rugby for the Asia Cup tournament held in Colombo. The renewed sponsorship promises to build on these successes, paving the way for even greater achievements in the current season.
This partnership extends beyond rugby, combining corporate support with a commitment to community and athlete development. By championing financial literacy alongside sports excellence, First Capital continues to set a high standard for corporate involvement in Sri Lankan rugby.
With access to enhanced training, resources, and facilities, CR & FC is well-positioned to achieve their goals in the 2024/25 season. The collaboration highlights the power of teamwork in driving the sport forward and ensuring its sustainability at all levels.
First Capital Holdings PLC is a listed investment institution in Sri Lanka, providing primary dealer, corporate finance, wealth management, and stockbroking services. The company has been recognized as the Most Valuable Consumer Brand in the Investment Banking sector by Brand Finance and was awarded ‘Brand of the Year’ at the SLIM Brand Excellence Awards 2024.
